Digital Marketing

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Digital Marketing

Digital marketing uses digital channels to promote or market products and services to potential and current customers. In other words, it's the process of getting your products or services in front of people searching for them online.

Digital marketing includes a range of marketing strategies and tactics, from email marketing and SEO to social media marketing and content marketing. Successful digital marketing campaigns depend on a team of digital marketing professionals.

Digital marketing team

A digital marketing team is responsible for planning, implementing, and managing the online marketing efforts of a company. This team can include website design and management, search engine optimization (SEO), social media marketing, pay-per-click advertising, and email marketing.

The team may consist of in-house employees or a combination of in-house and external experts to assist with specific areas of expertise. This team may include the following:

  • Social media manager
  • SEO Specialist
  • PPC Specialist
  • Graphic designer

Social Media Manager

A social media manager is responsible for creating, scheduling posts, engaging with followers, and managing the company's social media presence. This includes developing a strategy and content plan etc.

Responsibilities of Social media manager

  • Developing and implementing a social media strategy
  • Managing the company's presence on various platforms, including creating and scheduling posts
  • Engaging with followers and responding to messages
  • Monitoring and analyzing the success of campaigns
  • Collaborating with team members and stakeholders

Goals of social media manager

The goals of a social media manager may vary depending on the company. Still, some standard plans include increasing brand awareness, driving traffic to the website, generating leads and sales, and improving customer satisfaction.

Overall, the ultimate goal of a social media manager is to enhance the company's online presence and improve its reputation.

SEO Specialist

An SEO specialist is responsible for optimizing a website to improve its rankings in search engines. This includes conducting keyword research, creating content, and making technical updates to the website to ensure it is easily crawlable by search engines.

Responsibilities of SEO specialist

The SEO specialist improves a website's search engine rankings by researching and implementing strategies such as keyword optimization, link building, and content creation.

  • Conducting keyword research and analysis
  • Optimizing website content for search engines
  • Building backlinks from high-authority websites
  • Analyzing website metrics and making recommendations for improvement
  • Staying up to date on industry trends and changes in search algorithms

Goals of SEO specialist

The ultimate goal of an SEO specialist is to increase a website's visibility in search engine results, driving more traffic and ultimately leading to more conversions or sales.

PPC Specialist

A PPC specialist manages and optimizes a company's pay-per-click advertising campaigns. This includes creating ad campaigns, choosing keywords, setting budgets, and analyzing campaign performance.

Responsibilities of PPC Specialist

  • The PPC specialist is responsible for creating and managing pay-per-click advertising campaigns on platforms such as Google AdWords and Bing Ads.
  • This includes conducting keyword research, setting budgets, writing ad copy, and analyzing and optimizing campaigns for maximum performance.

Goals of PPC Specialist

The ultimate goal of a PPC specialist is to drive targeted traffic to a website and generate conversions, such as sales or leads, at a lower cost per acquisition. The PPC specialist manages pay-per-click advertising campaigns, including creating ad copy, selecting keywords, and analyzing campaign performance.

Graphic designer

A graphic designer is responsible for creating visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This may include designing logos, brochures, websites, advertisements, magazines, and corporate reports.

Responsibilities of a graphic designer

  • Collecting and evaluating user requirements
  • Determining the message the design should portray,
  • Creating a final layout.

The goal of a graphic designer

The ultimate goal of a graphic designer is to effectively communicate a client's desired message to their target audience through visually appealing designs. Graphic designers often work closely with clients and other team members, such as marketing specialists and writers.

These are just a few of the many roles within digital marketing. Each position requires different skills, knowledge, and experience, but they all work together to drive success for a company's online presence.


As you can see, there are a variety of roles within the field of digital marketing. Each position has its responsibilities and goals, but they all work towards enhancing a company's online presence and driving success. In any case, it's essential to continually learn and stay updated on industry trends and changes to thrive in the digital marketing world.

Lakshya Shegal
Review Star

Pankh Company's digital marketing services have significantly enhanced our online visibility. Their expertise in SEO, social media, and content marketing, combined with a data-driven approach, ensures effective and measurable results. The team's responsiveness and adaptability make them a trusted and valuable partner for optimizing our digital presence.

Dheeraj Sharma
Review Star

The Digital Marketing training provided a solid foundation for someone like me, who was new to the field. The modules were well-structured, and the practical insights shared by the industry experts were invaluable. My only suggestion would be to include more live sessions for real-time problem-solving. Overall, a great learning experience!

Robin Sharma
Review Star

This Company's digital marketing services have delivered outstanding results for our business. Their strategic approach to SEO and social media management has significantly increased our online reach. The team's dedication and transparent reporting make them a reliable choice for boosting digital presence.

Meenakshi Mehra
Review Star

Working with Pankh Company has been a refreshing experience. Their proactive and innovative approach to digital marketing keeps our brand ahead of the curve. Their ability to seamlessly integrate the latest trends ensures our online strategies are not just effective but cutting-edge.